From the archive, originally posted by: [ mmm ]
ugh this is so gross.
view pics here:
May 14, 2007
This just in from Adcritic.com
Saatchi & Saatchi/London has a new print/poster campaign in the U.K.
that cleverly employs four dead rock stars – Kurt Cobain, Sid Vicious,
Joey Ramone and Joe Strummer – as Doc Martens endorsers. “We wanted to
communicate that Dr. Martens boots are ‘made to last,’ ” explains
writer Andrew Petch, “and we discovered that these idolized musicians
wore them. Showing them still wearing their Docs in heaven dramatized
the boots’ durability perfectly. And, as images, they feel very
iconic.” As for the legal implications of enlisting the support of
this particular fab four from beyond the grave, Petch says the images
have been cleared for use in the U.K. only, in an arrangement with
Corbis, supplier of the original photographs, which have been enhanced
by photographer Dimitri Daniloff and retoucher Christophe Huet.