From the archive, originally posted by: [ beka ]
Video Hijack of Kleenex Online Ad Campaign
Undercover Greenpeace reps performed a savvy intervention on a Kleenex commercial shoot in Times Square, effectively hijacking their ad campaign, and shutting down the shoot for the rest of the day (March 24th 2007). Kleenex, responsible for vast old-growth forest destruction in Northern Canada’s Boreal Forest, opened the door for this one.
Feature video by notanalternative.net:
“It’s classic surprise marketing at its finest. After all, what could Kleenex people do? The entire promotion is all about providing people a platform to air their grievances. If you are concerned about a company’s supposed less-that-nice use of foresting techniques then what better place to air the grievances that on a couch to an understanding listener. Or at least one that’s supposed to be understanding.”